A press release is the issuance of a written document to all form of news groups such as radio stations, television and cable stations, and print stations with the sole purpose that the information is to be passed onto the public.

In general, the type of press release issued will determine the type of news group to which it is forwarded. Three types of press releases are common:

• The new product or new service press release;
  The executive announcement type press release;
• The commentary press release.

New product/ service
Whenever a company is ready to release or announce the availability of a new product or service among its already existing and accomplished products and services line, it would most likely first issue a press release informing the public of the availability of this product. Like any advertising medium, this press release would obviously inform the targeted audience of the advantages and benefits to be gained by using this product or service. It is meant to immediately start building a consumer base by building awareness of the product or service.

Executive announcement
This type of press release is geared towards notifying the public or business sector of a change in policy or executive staffing. These announcements are usually brief and generally describe in detail the type of change that has taken place within the company.

Commentary brief
This release is in particular a general brief on a particular individual or company as it relates to a particular field. It usually tells the audience of the competency of the person, product or company in question as it relates to the field of interest. Such commentaries are by large important for the public to accept new faces or names into a well established business, building the public's confidence in either the individual or the company.

Press releases are often favored over any other type of public relations because of the following:

• The release is usually in the form of a quote from the company itself - this leaves little or no room for misinterpretation by the various newsrooms.
• A press release goes straight from the hands of the company to the ears or eyes of the public through the newsrooms.
• A lot less money is often spent on a good press release than on any other type of public relations.
• Coming straight from the mouths (figuratively) of the companies or persons in question, press releases are a lot more impressive and credible than other types of public relations.
• A press release has the effect of a personal message directly from one person to another, so that the company builds a strong relationship with the public as being open and human even.

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Website Copywriting	Price
Press Release (500 Words)	$25
Press Release (700 Words)	$35
Press Release (1000 Words)	$50

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